|
|

They shall grow not old, as we that are left grow old

|
|
Army.ca Advertising
General
If you are interested in advertising on Army.ca, the following information will help you get started. Advantages of advertising here are as follows:
- Highly focused military/security audience
- Roughly 85% of visitors are from Canada
- Flexibility in purchasing ad impressions or clicks
- Multiple ad formats
- Volume pricing plans available
- Ad rotation over the entire site means that more visitors will see your ad
- High site usage (see below)
Usage
On average, Army.ca gets over 20,000 unique visitors viewing 750,000
objects every day. This generally translates into over 150,000 ad
views, 80,000 unique ad impressions and about 100 ad clicks every day.
Scope
Ads are displayed on the entire Army.ca family of sites, including Army.ca, Navy.ca, Air-Force.ca and of course Milnet.ca.
Pricing
Ads can be purchased in 2 sizes:
- Button (120x90) - smaller rectangle ads
- Banner (468x60) - larger banner ads
There are two purchasing options available for Army.ca advertisers:
- Purchase ad impressions:
- Button - $30 / 50,000 impressions (that's a CPM of just $0.60!)
- Banner - $60 / 50,000 impressions
- Purchase ad clicks:
- Button - $30 / 50 clicks
- Banner - $60 / 50 clicks
While add clicks are more expensive to purchase, you are buying only
guaranteed visits to your web site with this method. Alternatively,
if you purchase impressions, your brand is visible to users even if they don't
visit your site. In either
case, your ad will remain visible to site visitors until your
purchased number of clicks or impressions have been expended. You will be notified
via e-mail before your ad expires, allowing renewal in a timely manner.
Your initial purchase grants you 2 unique banners to use in your campaign, additional banners (which will draw from the existing pool of impressions/clicks) are $5 per banner.
If desired, your ad campaign can be designed so that your clicks or impressions
will be expended gradually. For example, you may purchase 300 clicks
and wish them to be spread over a 6 month period.
Discount pricing for bulk purchases or multiple ads is also available.
Prices are subject to change without notice, though purchased blocks
are "locked in" at the original cost.
Ad Delivery
The Army.ca advertising system can be configured to show your ad at whatever
rate you desire. For example, if you have purchased 15,000 impressions and want
to show 300 a day, your purchase will last for 50 days. Alternatively, if you wanted more coverage, you could elect to show your ad 500 times a day for 30 days. Duration and "intensity" of the campaign are up to you.
Your ad will appear across the Army.ca family of sites, including the forums, wiki, gallery, quotes, calendar, and general information pages.
Sponsorships
Advertisers can elect to "sponsor" a particular portion of the
site. In this case, your ads would appear in only the section you
are sponsoring. For example, military authors may wish to sponsor the
Literature board, while equipment retailers may wish to sponsor the
Equipment boards.
The benefit of sponsorships is a much tigher, topical focus. Sponsopship
campaigns can be run at an additional 20% of the list price noted above.
Ad Specifications
Currently, banner ads must be 120x90 (max 15Kb) or 468x60 (max 75kb)
and should be GIF, JPEG or PNG format. Alternate sizes and formats may
be negotiated.
Reporting
Each advertiser on Army.ca will receive a weekly e-mail report
(optional) that will include the number of
impressions (unique visitors) and clicks that your ads have attracted.
All data is automatically
tracked by the advertising system, with no work required on your part.
Content
Only advertising of "appropriate" content will be accepted. Generally,
military or related advertising is preferred, while other types of advertising
(such as for adult sites) will not be considered.
Sample
An example of a 120x90 ad can be seen at the right hand side of this page and an example of a 468x60 ad can be seen near the bottom of this page.
Custom Ads
In many cases, advertisers supply their own ad images. However if you don't already have an ad, one can be created for you at a flat rate
as follows:
- Button - $50
- Banner - $75
The quality of the ad would be comparable to the following samples:
Advertising in Subscriber Packages
Subscribers are sent a package with 'goodies' when they sign up. If you'd
like to have a sticker/badge/insert from your organization included
in that package, please contact us (see below) and we can work out
the terms.
Payment
All prices are in Canadian dollars. Payment can be made via PayPal
(Army [at] Army.ca), cheque, money order or e-mail transfer.
Bartering for ads or services may also be considered.
Where your money goes
The funds raised by the advertising are all put back into the
operation and development of this site. Some examples of this follow:
- Software, such as that used for the forums
- Hardware upgrades, such as extra disk space
- Network access and hosting
Non-Profit and Good Causes
Is your organization non-profit, or working hard to support the troops? If so please contact me about the possibility of free advertising opportunities.
Ads We Don't Accept
We do not post "bespoke" ads, subsidized articles or paid content in the forums. Requests for these type of ads will not be acknowledged.
More Information
If you need more information, or are ready to purchase some advertising,
please send an e-mail to Army[AT]Army.ca.
|
|
|
| |
March 1
1596: Following the failure to take the Panamanian Isthmus, and the deaths of Sir John Hawkins and Sir Francis Drake, the remnants of the previous year's expedition to the West Indies was headed home under the command of Sir Thomas Baskerville when it was caught by a Spanish fleet off the north-west coast of Cuba near the Isle of Pines. Thus occurred the only fleet engagement of the Anglo-Spanish war, other than the Armada battles of 1588. The English ships enjoyed the advantage of the wind, but had to fight through the Spanish in order to get away, past a headland. They succeeded in this, and after a desultory pursuit by the Spaniards, finally got clear and eventually reached England without further mishap in May.
1755: Jean-Armand Dieskau 1701-1767 appointed commander of the French regular troops in Canada.
1815: Disbanding of Lower Canada militia after War of 1812.
1858: During the Indian Mutiny, Lieutenant Aikman, commanding a force of 100 infantry, was alerted to the presence of some 700 mutineers, including cavalry and artillery. Notwithstanding the odds, nor the fire coming from an enemy fort close by, Aikman led his men in an immediate attack, and comprehensively routed his opponents, capturing their artillery. In the process, Aikman received a severe sword wound to the face, but survived to receive the Victoria Cross.
1896: 80,000 Ethiopians defeat 20,000 Italians at the Battle of Adowa; end of Italian hopes of building an African empire.
1942: The cruiser HMS Exeter, famed for her role in the defeat of the Graf Spee at the River Plate in 1939, and damaged two days earlier at the Battle of the Java Sea, attempted to escape through the Sunda Strait, escorted by the destroyers HMS Encounter and the USS John D Pope. Not far ahead of them, the Dutch destroyer Evertsen, also making a run for the Strait, was spotted at dawn by Japanese ships and sunk. Daylight allowed Japanese aircraft to spot Exeter and her consorts, and two Japanese heavy cruiser squadrons were tasked to deal with them. The already damaged Exeter fought back for over an hour in a most unequal fight, whilst her escorts did their best to protect he with a smoke-screen. Exeter finally went down at 1130, followed shortly afterwards by Encounter. John D Pope survived a little longer by hiding in a sudden squall, before she too was destroyed by the heavy cruisers.
1943: 302 aircraft of Bomber Command mounted a successful raid on Berlin, causing significant damage, including to twenty factories. Some 22 acres of the large railway repair workshops at Tempelhof were destroyed.
1943: Dawson Creek BC - Work begins on the Alaska highway.
1943: Founding of the Canadian Women's Army Corps as part of the Canadian forces; CWACs have full military titles and hold commissions.
1945: In an infantry attack at Kervenheim in the Rhineland, soldiers from the King's Shropshire Light Infantry were pinned down by heavy machine-gun fire from a farmhouse. Private Stokes dashed forward alone and, despite being wounded, broke into the building, emerging shortly afterwards with twelve prisoners. He refused medical attention and attacked a second building, where he took five more prisoners. Although by now seriously weakened, he insisted on taking part in a third attack, but was killed twenty yards short of his objective. Private Stokes were awarded the Victoria Cross.
1945: VC won by Maj Frederick Albert Tilston, The Essex Scottish Regiment, The Hochwald, Germany
1954: Medical Company 63rd Infantry Regiment Fort Ord, California
» Download the iPhone/iPad Military History app! «
|
|