Like any other modern marketing efforts, whether you're selling soap or Exocets, release the (AI) hounds...
This has not been done well, IIRC, up to this pojnt of course because: government sucks at marketing:
How Could Digital Tools Help Fight Against Anti-Vaccination?
How can digital health tools outside the realm of communication and social media platforms help? Well, there are quite a few ways to bring health technology into the fight against anti-vaxxers; but we have a couple of ideas for the developers too.
Sophisticated algorithms could play a role in addressing vaccine hesitancy. Just as Amazon and Netflix are adept at suggesting products and movies that ‘people like you’ might enjoy, health systems could build individually tailored messages most likely to resonate with individuals.
Artificial intelligence could also bring a helping hand in determining vaccine side effects from those who have already received their jab. This is what A.I. company
Genpact is doing in the U.K. Their machine learning algorithm screens patient reports for patterns that could show signs of a possible issue. This can subsequently allow healthcare authorities to further investigate the case. This could help clear any false claims while also raising awareness of the actual side effects that one could experience.
Alternatively, innovative solutions
could provide new opportunities to inform those at risk that they should be vaccinated. This could be, for example, via
SMS alerts and reminders of dedicated health apps. Others are
crowdsourcing data to build reliable online resources to help those eligible find a vaccination centre.
Here’s our collection of the most recent steps and digital tools supporting the fight against anti-vaccination and its believers.
medicalfuturist.com