I think it is the type and level of "care". My time in recruiting and doing many public events representing the CAF has opened my eyes to just how much the general population does not actually know or care to know. Basic stuff we in the CAF take for granted.My experience is that the Canadian public does care for the CF, no matter some inappropriate actions taken by some.
- that we are a peacekeeper army
- confusion about us being in Iraq vs Afghanistan
- the difference between the branches
- our military history
- what we actually do vs what they think we do
- that everyone in green is infantry
- that everyone in blue is a pilot
- that everyone in the navy is a commissionaire or vice versa (that we actually even have a navy)
Just a few examples.
They care about how we are treated, when soldiers die etc. but that's it. It doesn't go much deeper. While most CAF types know who General Rouleau is and his reputation, I am sure his name escapes most Canadians and that he's just another general stepping down from an organisation that is looking more and more effed up.