Gone with the wind! The new odour-eating pants that promise to banish embarrassing smells
- Underwear is said to neutralise the smell of flatulence
- Developed for people with digestive problems who suffer excessive wind
- But also popular with businessmen, as it means they can break wind without getting caught
By Daily Mail Reporter
PUBLISHED: 13:52 GMT, 16 November 2012 | UPDATED: 13:52 GMT, 16 November 2012
It's the nightmare scenario in any confined space - breaking wind,only to discover it smells rather more unpleasant than expected. But these cringeworthy moments could soon be a thing of the past thanks to a new brand of odour-eating underwear. The Japanese textile company selling underpants claims they neutralise the smell of flatulence.
A word of warning, however: there is no word on whether they might mask any sound. The range was developed after the manufacturer, Seiren, was contacted by a doctor. He wanted to help patients suffering from digestive complaints such as irritable bowel syndrome disguise their excessive flatulence.
‘It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells,’ said Nami Yoshida, a spokeswoman for the company, Seiren. ‘At first we thought about selling them to those who require nursing care and to hospitals. ‘But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them,’ she said. The company's range has now expanded to 22 items, including socks that prevent feet from smelling and T-shirts that mask the whiff of sweaty armpits.
Read more: http://www.dailymail.co.uk/health/article-2233954/Gone-wind-The-new-odour-eating-pants-promise-banish-embarrassing-smells.html#ixzz2CREe0Xmr
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