The new Winnipeg Jets logo is doing more for the Canadian Forces than just paying tribute.
True North Sports and Entertainment, which owns the team, will give $1 million to military charities over the next ten years.
Maj.-Gen. Alain Parent, commander of 1 Canadian Air Division, said it was easy to partner with the new hockey outfit.
"Winnipeg has had a long association with the air force," he said. "Blue Bombers and Jets are both aircraft that have served or are serving the air force."
"In turn, we consider Winnipeg to be the heart of the air force," he said.
Money will be donated to the Military Families Fund, the Air Force Heritage Fund and Soldier On ....