U
usafchief
Guest
This particular thread seems to be addressing the recruiting efforts of the Canadian Forces and the American Forces. 15 of my 24 year career with the US Air Force were spent in Recruiting. The time frame - late 60s to mid 80s. The training that AF Recruiters received revolved around salemanship ( that is, selling how the Air Force could meet YOUR needs). I recruited young men (many with Draft notices in their pocket) and women right out of high school, Pilots & Navigators (right out of college, doctors (many from Canada), dentists and veterinarians. Each of these individuals had personal reasons for joining the Air Force. And for each need, want, or desire, The Air Force recruiter was ready with an Air Force benefit. We called it "The Mattress of Benefits" - MONEY, ADVANCEMENT, TRAINING, TRAVEL, RECREATION, EDUCATION, SATISFACTION and SUCCESS. Using Maslow's Hierarchy of needs, we discovered that one or more of these elements satisfied our enlistee's personal need. < so Joe, you say that you want to go to college and can't afford it... Well, forunately the Air Force has a program that may be just down your alley.. Let me show you>.
The American Armed Forces are currently in a struggle attempting to meet their 2005 and 2006 recruiting goals. The negativity of Iraq and other foreign sites have turned off many American families, and patriotism and the "Mattress of benefits" are having a tough time balancing the scales. All American services, except the all volunteer Air Force are currently behind in meeting their goals. As I look back in reflection, my 24 years in the Air Force were certainly a highlight . I was fortunate. During my 6 enlistments, I benefits from each of the elements of the Mattress. From personal experience then, I can tell most young people considering a tour with the Armed Forces of either Canada or the US taht life is what you make of it and that the military services can be a great way of life.
My best!
usafchief
The American Armed Forces are currently in a struggle attempting to meet their 2005 and 2006 recruiting goals. The negativity of Iraq and other foreign sites have turned off many American families, and patriotism and the "Mattress of benefits" are having a tough time balancing the scales. All American services, except the all volunteer Air Force are currently behind in meeting their goals. As I look back in reflection, my 24 years in the Air Force were certainly a highlight . I was fortunate. During my 6 enlistments, I benefits from each of the elements of the Mattress. From personal experience then, I can tell most young people considering a tour with the Armed Forces of either Canada or the US taht life is what you make of it and that the military services can be a great way of life.
My best!
usafchief