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Oi vay!
On again, off again, what a shemozzle!
A familiar sound has returned to the CBC’s airwaves.
Ads for the U.S.-based charity Kars4Kids are back, complete with the earworm jingle inviting viewers to "donate your car today."
The Crown corporation’s head of public affairs, Chuck Thompson, confirmed Wednesday the CBC had reinstated the ads. The move follows a California appeals court decision last week that suspended a ban on the ads in the state.
In the wake of that ruling, Thompson said the Canadian broadcast industry's self-regulatory body ThinkTV had cleared the ads to air here.
"CBC has followed suit with these developments," after initially pulling the ads last month, he said in an email.
ThinkTV did not immediately return a request for comment.
Kars4Kids is appealling a lower court’s ruling last month in California that found the charity’s ad campaign amounted to a "strategy of deception."
Judge Gassia Apkarian of the state’s Superior Court ruled the commercials — featuring children playing instruments and lip-syncing the jingle — should no longer be broadcast in California until they contain "an express, audible disclosure" of the charity's affiliation, and where proceeds go.
As the appeals court considers the case, a judge last week ordered a temporary stay of proceedings, meaning the unaltered campaign can continue — at least for now — in California.
The decision stemmed from a 2021 lawsuit brought by Bruce Puterbaugh, a California cabinetmaker who donated a 2001 Volvo XC to the charity. Court documents say Puterbaugh was under the impression the charity helped "underprivileged kids from all over the U.S."
It wasn't until later that he learned the main purpose of Kars4Kids is actually to fund a Jewish organization called Oorah, based in New Jersey.
In her decision, Apkarian noted Oorah's programs include "matchmaking for young adults and gap-year trips to Israel for 17- and 18-year-olds."
Wendy Kirwan, a spokesperson for the charity, insisted in an email to CBC News last week that its programs "benefit a wide array of children and teenagers in California and beyond."
On again, off again, what a shemozzle!
CBC reinstates Kars4Kids ads after U.S. court halts ban on earworm jingle
A familiar sound has returned to the CBC’s airwaves.
Ads for the U.S.-based charity Kars4Kids are back, complete with the earworm jingle inviting viewers to "donate your car today."
The Crown corporation’s head of public affairs, Chuck Thompson, confirmed Wednesday the CBC had reinstated the ads. The move follows a California appeals court decision last week that suspended a ban on the ads in the state.
In the wake of that ruling, Thompson said the Canadian broadcast industry's self-regulatory body ThinkTV had cleared the ads to air here.
"CBC has followed suit with these developments," after initially pulling the ads last month, he said in an email.
ThinkTV did not immediately return a request for comment.
Kars4Kids is appealling a lower court’s ruling last month in California that found the charity’s ad campaign amounted to a "strategy of deception."
Judge Gassia Apkarian of the state’s Superior Court ruled the commercials — featuring children playing instruments and lip-syncing the jingle — should no longer be broadcast in California until they contain "an express, audible disclosure" of the charity's affiliation, and where proceeds go.
As the appeals court considers the case, a judge last week ordered a temporary stay of proceedings, meaning the unaltered campaign can continue — at least for now — in California.
The decision stemmed from a 2021 lawsuit brought by Bruce Puterbaugh, a California cabinetmaker who donated a 2001 Volvo XC to the charity. Court documents say Puterbaugh was under the impression the charity helped "underprivileged kids from all over the U.S."
It wasn't until later that he learned the main purpose of Kars4Kids is actually to fund a Jewish organization called Oorah, based in New Jersey.
In her decision, Apkarian noted Oorah's programs include "matchmaking for young adults and gap-year trips to Israel for 17- and 18-year-olds."
Wendy Kirwan, a spokesperson for the charity, insisted in an email to CBC News last week that its programs "benefit a wide array of children and teenagers in California and beyond."
