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CF Shifting Toward More Online Recruiting?
- Thread starter The Bread Guy
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http://www.leaderpost.com/news/Canadian+Forces+recruitment/2923374/story.html
As it nears its goal of expanding the Forces, the Canadian military says it will cut back on its recruiting staff.
Defence sources say the Canadian Forces recruiting group has been told to cut a total of $6 million by next year. That will result in the elimination of 60 to 70 recruiting staff across the country and concentrate most recruiting in Vancouver, Toronto and Montreal, according to sources.
A Defence Department spokeswoman confirmed that $6 million has been identified as part of fiscal "adjustments," but stated that the recruiting group is still trying to determine how many reservists, who were brought in on full-time contracts to help with recruiting, are no longer needed.
In an e-mail, DND spokeswoman Lisa Fiander noted that the budget adjustments were "planned and expected" and that the Canadian Forces recruiting group has seen an increased level of financial support over the last three years.
"A review of personnel needs is currently in progress to determine how many and which positions are no longer required," stated the e-mail.
Fiander noted that core personnel will not be affected. But there are 120 temporary positions for reservists who are employed full-time to support the expansion of the military, a process which is nearly complete, according to the Defence Department.
That expansion, outlined in the Conservative's Canada First Defence Strategy, set the size of the regular military at 70,000 and the reserve force at 30,000.
Last fall, army commander Lt.-Gen. Andrew Leslie said that the service was no long accepting new infantry recruits. Other army trades were still open, he added.
According to the e-mail sent by Fiander, the Canadian Forces recruiting group "can now concentrate on sustaining the current number of CF members, and filling priority occupations -- focused efforts which will require less in the way of resources and personnel than has been required in the past three years to meet force expansion goals."
Specific details on what locations will see recruiting jobs eliminated were not released.
However, sources say recruiting jobs in Saskatoon and Regina as well as Thunder Bay, Ont., would be eliminated. The Defence Department would fly in military career counsellors from Calgary to do interviews for recruits in those cities.
Some in the military have argued that although recruiting targets are being met now, it won't be long before a wave of baby boomers in uniform retire, putting the Canadian Forces back in a position where it desperately needs personnel.
Defence analyst Martin Shadwick said the end of the military mission in Afghanistan in July 2011 takes some of the pressure off the Canadian Forces in terms of the need for new recruits.
But he questioned whether cutting back on recruiting staff was the right approach, considering that some services such as the navy have significant problems getting personnel.
"Can you really let all those folks go considering the navy is hurting?" he asked.
Last summer, the navy's commander, Vice-Admiral Dean McFadden, outlined the recruiting difficulties.
Efforts had focused on the army and the need to bring in personnel for the Afghanistan war, leaving the navy's ranks depleted and ships hurting for crews, he explained. At the same time, attrition within the navy's ranks had taken its toll, creating what officers describe as a serious and worsening situation.
McFadden said the force hasn't yet turned the corner on its recruiting problems but there are positive signs. "The bit that keeps me reasonably comfortable is that I think we've bottomed out," said McFadden. "I think people have come to understand the extent of the problem and I'm seeing measures put in place to get it fixed."
The navy has estimated that by 2011 it will be short 1,000 full-time personnel. The navy currently has 7,900 full-time personnel and 3,345 reservists.
As it nears its goal of expanding the Forces, the Canadian military says it will cut back on its recruiting staff.
Defence sources say the Canadian Forces recruiting group has been told to cut a total of $6 million by next year. That will result in the elimination of 60 to 70 recruiting staff across the country and concentrate most recruiting in Vancouver, Toronto and Montreal, according to sources.
A Defence Department spokeswoman confirmed that $6 million has been identified as part of fiscal "adjustments," but stated that the recruiting group is still trying to determine how many reservists, who were brought in on full-time contracts to help with recruiting, are no longer needed.
In an e-mail, DND spokeswoman Lisa Fiander noted that the budget adjustments were "planned and expected" and that the Canadian Forces recruiting group has seen an increased level of financial support over the last three years.
"A review of personnel needs is currently in progress to determine how many and which positions are no longer required," stated the e-mail.
Fiander noted that core personnel will not be affected. But there are 120 temporary positions for reservists who are employed full-time to support the expansion of the military, a process which is nearly complete, according to the Defence Department.
That expansion, outlined in the Conservative's Canada First Defence Strategy, set the size of the regular military at 70,000 and the reserve force at 30,000.
Last fall, army commander Lt.-Gen. Andrew Leslie said that the service was no long accepting new infantry recruits. Other army trades were still open, he added.
According to the e-mail sent by Fiander, the Canadian Forces recruiting group "can now concentrate on sustaining the current number of CF members, and filling priority occupations -- focused efforts which will require less in the way of resources and personnel than has been required in the past three years to meet force expansion goals."
Specific details on what locations will see recruiting jobs eliminated were not released.
However, sources say recruiting jobs in Saskatoon and Regina as well as Thunder Bay, Ont., would be eliminated. The Defence Department would fly in military career counsellors from Calgary to do interviews for recruits in those cities.
Some in the military have argued that although recruiting targets are being met now, it won't be long before a wave of baby boomers in uniform retire, putting the Canadian Forces back in a position where it desperately needs personnel.
Defence analyst Martin Shadwick said the end of the military mission in Afghanistan in July 2011 takes some of the pressure off the Canadian Forces in terms of the need for new recruits.
But he questioned whether cutting back on recruiting staff was the right approach, considering that some services such as the navy have significant problems getting personnel.
"Can you really let all those folks go considering the navy is hurting?" he asked.
Last summer, the navy's commander, Vice-Admiral Dean McFadden, outlined the recruiting difficulties.
Efforts had focused on the army and the need to bring in personnel for the Afghanistan war, leaving the navy's ranks depleted and ships hurting for crews, he explained. At the same time, attrition within the navy's ranks had taken its toll, creating what officers describe as a serious and worsening situation.
McFadden said the force hasn't yet turned the corner on its recruiting problems but there are positive signs. "The bit that keeps me reasonably comfortable is that I think we've bottomed out," said McFadden. "I think people have come to understand the extent of the problem and I'm seeing measures put in place to get it fixed."
The navy has estimated that by 2011 it will be short 1,000 full-time personnel. The navy currently has 7,900 full-time personnel and 3,345 reservists.
CountDC
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ummm - then what about this??
01 04 221440Z MAR 10 RR UUUU MARGEN 014-1
NDHQ CMS OTTAWA
MARGEN
UNCLAS MARGEN 014-10 CMS 022-10
SIC WAB
SUBJ: NAVY RECRUITING
BILINGUAL MESSAGE/MESSAGE BILINGUE
1. I AM ENCOURAGED BY THE RESULTS OF THIS YEARS RECRUITING CAMPAIGN. FOR THE FIRST TIME SINCE 2003 THE NAVY HAS MET ITS OVERALL RECRUITING TARGET AND MORE IMPORTANTLY HAS MET OR EXCEEDED THE INTAKE TARGETS FOR ALL NAVAL OCCUPATIONS WITH THE EXCEPTION OF NTOS. OVER 1100 SAILORS HAVE BEEN RECRUITED THIS FY MARKING A 50 PERCENT INCREASE OVER LAST YEARS INTAKE
2. THIS RESULT WAS ACCOMPLISHED AS PART OF A COLLABORATIVE EFFORT BETWEEN CFRG, DMTE, ADMPA AND CDA TO PLAN AND EXECUTE FOCUSED RECRUITING ACTIVITY AIMED AT PROMOTING THE EMPLOYMENT AND EDUCATIONAL OPPORTUNITIES OFFERED WITHIN THE NAVY. ONE OF THE GREATEST CHALLENGES ENCOUNTERED DURING THIS CAMPAIGN WAS COMBATING THE CONDITION OF MARITIME BLINDNESS - TO EDUCATE CANADIANS ABOUT THEIR NAVY- WHAT IT IS AND WHAT WE DO. THE SOLUTION WAS SIMPLE - USE SAILORS TO TELL THE NAVY STORY. OVER THE PAST YEAR SAILORS PARTICIPATED IN OVER 200 RECRUITING EVENTS ACROSS THE COUNTRY INCLUDING THE CNE AND PNE AND LESSER KNOWN EVENTS SUCH AS CAPITAL DAYS IN EDMONTON AND EXPO QUEBEC. BRAVO ZULU TO ALL WHO CONTRIBUTED TO THE RECRUITNG CAUSE WHETHER AT ORGANIZED EVENTS OR SIMPLY BY PROMOTING THE NAVY IN THE COURSE OF YOUR DAILY ROUTINE
3. WHILE THE RESULT OF THIS YEARS CAMPAIGN IS COMMENDABLE NOW IS NOT THE TIME TO DWELL ON OUR SUCCESSES. AN ALL HANDS ON DECK APPROACH TO SUSTAINING THIS MONMENTUM INTO NEXT YEAR AND BEYOND WILL BE NECESSARY IN ORDER TO RECLAIM THAT WHICH WAS LOST DURING RECRUITING DRIVES OVER THE PAST DECADE. RECRUITING SUCCESS IS AN ESSENTIAL ELEMENT TO IMPROVING THE OVERALL HEALTH OF THE NAVAL PERSONNEL ESTABLISHMENT. RECRUITING IS EVERYBODYS BUSINESS
4. VADM MCFADDEN CMS SENDS
01 04 221440Z MAR 10 RR UUUU MARGEN 014-1
NDHQ CMS OTTAWA
MARGEN
UNCLAS MARGEN 014-10 CMS 022-10
SIC WAB
SUBJ: NAVY RECRUITING
BILINGUAL MESSAGE/MESSAGE BILINGUE
1. I AM ENCOURAGED BY THE RESULTS OF THIS YEARS RECRUITING CAMPAIGN. FOR THE FIRST TIME SINCE 2003 THE NAVY HAS MET ITS OVERALL RECRUITING TARGET AND MORE IMPORTANTLY HAS MET OR EXCEEDED THE INTAKE TARGETS FOR ALL NAVAL OCCUPATIONS WITH THE EXCEPTION OF NTOS. OVER 1100 SAILORS HAVE BEEN RECRUITED THIS FY MARKING A 50 PERCENT INCREASE OVER LAST YEARS INTAKE
2. THIS RESULT WAS ACCOMPLISHED AS PART OF A COLLABORATIVE EFFORT BETWEEN CFRG, DMTE, ADMPA AND CDA TO PLAN AND EXECUTE FOCUSED RECRUITING ACTIVITY AIMED AT PROMOTING THE EMPLOYMENT AND EDUCATIONAL OPPORTUNITIES OFFERED WITHIN THE NAVY. ONE OF THE GREATEST CHALLENGES ENCOUNTERED DURING THIS CAMPAIGN WAS COMBATING THE CONDITION OF MARITIME BLINDNESS - TO EDUCATE CANADIANS ABOUT THEIR NAVY- WHAT IT IS AND WHAT WE DO. THE SOLUTION WAS SIMPLE - USE SAILORS TO TELL THE NAVY STORY. OVER THE PAST YEAR SAILORS PARTICIPATED IN OVER 200 RECRUITING EVENTS ACROSS THE COUNTRY INCLUDING THE CNE AND PNE AND LESSER KNOWN EVENTS SUCH AS CAPITAL DAYS IN EDMONTON AND EXPO QUEBEC. BRAVO ZULU TO ALL WHO CONTRIBUTED TO THE RECRUITNG CAUSE WHETHER AT ORGANIZED EVENTS OR SIMPLY BY PROMOTING THE NAVY IN THE COURSE OF YOUR DAILY ROUTINE
3. WHILE THE RESULT OF THIS YEARS CAMPAIGN IS COMMENDABLE NOW IS NOT THE TIME TO DWELL ON OUR SUCCESSES. AN ALL HANDS ON DECK APPROACH TO SUSTAINING THIS MONMENTUM INTO NEXT YEAR AND BEYOND WILL BE NECESSARY IN ORDER TO RECLAIM THAT WHICH WAS LOST DURING RECRUITING DRIVES OVER THE PAST DECADE. RECRUITING SUCCESS IS AN ESSENTIAL ELEMENT TO IMPROVING THE OVERALL HEALTH OF THE NAVAL PERSONNEL ESTABLISHMENT. RECRUITING IS EVERYBODYS BUSINESS
4. VADM MCFADDEN CMS SENDS
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