BB messed up with trying to compete in the open market. No one has been able to touch on their security protocols.They should still up there website game its crap. Canadians are terrible at marketing....see BlackBerry for a biz case fir what not to do. I'm still pissed about BlackBerry I miss my crackberry. Bb10 is still better than today's OS.
The public likes widgets and gadgets. Which BB was not. They were a secure reliable phone.
Bombardier had great marketing, lots of their product was crap and failed to meet requirements of the customer for various reasons. At least with De Haviland you know its a quality product with quality service.Bombardier marketing was crap too. Because look what happened.