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Here, reproduced under the Fair Dealing provisions of the Copyright Act from the Ottawa Citizen is an aritcle that highlights what I think has been going wrong with government, including DND, communications for nearly 45 years:
http://www.ottawacitizen.com/news/Public+service+government+need+moral+contract+stop+partisan/5842683/story.html
Professor Ralph Heintzman is so full of sh!t his eyes are brown. There is no need at all for anything like a "new “moral contract” between ministers, public servants and Parliament because the existing rules are too weak to stop the partisan exploitation of the bureaucracy." All there is a need for is a clear understanding who who does what communicating and why - and that sense, is, in my opinion lacking in government and academe and, above all, in the communications community.
The government communicates with the people for three broad reasons:
1. To inform;
2. To explain; and
3. To persuade.
The first job, public information is the domain of civil servants and military officers - even junior ones. Information is all about facts. For example, I might ask Industry Canada how to go about getting a radio licence and I might ask DND how many hours are logged by Hercs flying "stuff" for civilians. Both questions seek and deserve clear, simple, accurate answers and public servants, technical experts and communications people alike, are well equipped to give them. In fact, the technical experts in Industry Canada have been asked so often "how do I get a radio licence?" that they, aided by their communications professionals, have put together a booklet which gets mailed out whenever the question is asked.
The second job, explaining things is a bit more complex and it may, often does, need fairly high level bureaucratic and political inputs. For example, if I ask DFAIT to explain our trade policies with certain countries I do not expect a normal civil servant to haul out a prepared booklet, although that does happen now. I expect that my question will have gone, the first time, to an executive (a director) who, probably working from some prepared scripts, will draft a reply that will be seen and "signed off" by one or two other directors and someone from the Trade MInister's political staff.
The third job, persuading, is largely, but not exclusively, political.
Every government department needs three distinct communications staffs:
1. Public information specialist who help technical/line people (civilians and military) to answer, correctly, questions about facts;
2. A departmental communications staff that helps managers and executives and, sometimes, politicians, address e.g. explanatory matters; and
3. A ministerial communications unit that helps ministers and their deputies and other very senior public servants persuade Canadians about issues.
Of course the three units, while distinct, need not be totally separate (we don't want an Assistant Deputy Minister (Public Information) and and ADM (Communications) after all) and their work will often require cooperation to deal with overlaps, but a clear understanding of what it, or ought to be, a simple process is needed to counter Prof. Heintzman's nonsense.
There are a couple of places where special rules are needed: Statistics Canada and the National Research Council, for example. Both may provide information that might be very controversial - but unless there is an expert statistician or an astro-physicist at the cabinet table then the "government" has no business interfering when e.g. the NRC tells a Canadian that "so, the universe was most likely not created by some old man 'up there'."
http://www.ottawacitizen.com/news/Public+service+government+need+moral+contract+stop+partisan/5842683/story.html
Public service, government need “moral contract” to stop partisan exploitation of bureaucracy
By KATHRYN MAY, The Ottawa Citizen
December 10, 2011
OTTAWA — Canada needs to set ground rules for a new “moral contract” between ministers, public servants and Parliament because the existing rules are too weak to stop the partisan exploitation of the bureaucracy, says a former senior bureaucrat who helped write some of those rules.
Ralph Heintzman, a research professor at the University of Ottawa, is calling for a new charter for the public service to set boundaries for a bureaucracy operating under a powerful prime minister’s office that’s obsessed with communications control — what’s known in academic circles as new political governance.
He argues the Conservatives’ centralized communications command is riding “roughshod” over the federal communications policy, breaches ethics guidelines and risks turning the independent and non-partisan public service into a propaganda arm of the government. He said the deputy ministers, including the country’s top bureaucrat, who aren’t stopping it are also violating the codes.
“Communications is the most vulnerable now and it is in a very serious and difficult mess. … Public servants shouldn’t be drawn into roles they shouldn’t be playing,” he said.
“We need new instruments to set the political boundaries between elected and non-elected officials. They aren’t the same. They have different institutional values … but the boundaries are being blurred and a new approach is needed”.
The former senior Treasury Board executive oversaw and helped rewrite a version of the government’s communications policy. He was a key player in the landmark study, known as the Tait report, into values and ethics, and then went on to head Treasury Board’s office of values and ethics. He was given the Vanier Medal, the highest honour for public administration, for his work in 2006. He recently presented his concerns at a conference for political scientist Donald Savoie, known for his work on the concentration of power in the prime minister’s office or what Savoie calls “court government.”
The line that separate politicians and bureaucrats has been blurring for years, but more are sounding the alarm that the Conservative government’s seeming indifference about conscripting public servants for partisan communications is setting Canada on a course that will erase that line and forever change the role and independence of the public service.
This grey zone between politicians and bureaucrats was at the heart of everything that went wrong and led to the sponsorship scandal and Heintzman argues the public service is paying the price for not fixing the problem then. Justice John Gomery, who headed the sponsorship inquiry, also recommended a legislated charter — along with a slew of other proposals — to set boundaries between public servants and politicians that were never implemented. The Tait report made the same recommendation a decade earlier.
“We have seen a sea change when this current government took office, especially in communications. I think people are right to say it’s a change in degree, not direction,” said Heintzman. There was slippage and errors by other governments, but not the wholesale disregard for conventions of the public service.
It started off with public servants having to change “Government of Canada” websites with the slogan “Canada’s New Government,” or using government websites to promote the Tories’ Economic Action Plan, including photos of Conservative MPs presenting giant cheques for projects in their ridings.
Today, public servants find themselves drawn into partisan communications, directives, events, activities and maintaining websites to promote the Conservative brand.
The Conservatives got the Privy Council Office, the bureaucratic arm of the executive, to centrally manage an unprecedented vetting of all communications and events known as the Message Event Proposal (MEP). Everything is scripted and the centre decides who speaks, when, where, and what they say.
Documents obtained under access to information law recently proved the government told departments to use “The Harper Government” instead of the more neutral “government of Canada.” Until then, the government denied doing this.
In departments, directors of communications joined the executive table about a decade ago and played key role in shaping communications strategies and plans. That’s all changed. The strategy is done by the PMO and the directors of communications are at the executive table to take directions and pass them onto staff.
There is still plenty of routine, day-to-day, government communications within departments on programs that never hit the political radar, but with strategy coming from PMO, the departments’ role has diminished. Many worry this leaves the more than 3,800 communications jobs vulnerable to cuts.
The management of the G-8 Legacy Fund raised questions about improper procedures and whether public servants were inappropriately directed or pressured. Heintzman argued it was “outrageous” public servants went along with any kind of decision-making process that wasn’t documented. Such behaviour goes against all federal policies.
Heintzman said the existing rules and conventions are clearly not enough. The big question is why public servants aren’t refusing when they are being asked to “cross the line.”
No one knows whether the PCO clerk, Wayne Wouters, the head of the public service and deputy minister to Prime Minister Harper, or other deputy ministers are duking it out behind closed doors with their political masters about protecting the impartiality of the public service. In the face of attacks on public servants, Wouters counterpart in Britain, Sir Gus O’Donnell, sent a letter to British Prime Minister David Cameron asking him to rein in government “spin doctors” and special advisors.
“Would Wayne Wouters write a similar letter?” asked Paul Thomas, a University of Manitoba professor emertitus, who is studying communications and prime ministerial power.
“I am prepared to give the clerk the benefit of the doubt that he hasn’t mandated (these changes), but if he isn’t taking steps to stop them, then there is a problem,” said Heintzman. He is not fulfilling his responsibility as deputy minister, who is obliged to uphold the spirit and letter of the ethics code and the communications policy, said Heintzman.
Heintzman said the newly-released trail of emails of public servants questioning the use o f“Harper Government” in government communications shows they know where the line should be drawn but did what PCO told them to do.
“People learn behaviour from the behaviour. We can see in email exchanges that public servants have it right saying, ‘We shouldn’t be doing this,’ but it’s PCO saying so,” said Heintzman. This changes culture … these behaviours creeping in are deeply corrupting of the understanding of government. Over time, the culture of the public service will change and public servants won’t have the instincts. They will wither. We need to strengthen those instincts.”
Heintzman said public servants could be lodging complaints about actions they feel breach the communications and ethics policies with the Public Sector Integrity Commissioner where they are protected and given anonymity.
The values and ethics code, introduced in 2003, is long, dense and few bureaucrats have probably read it. The auditor general warned years ago it would end up on the “bookshelf to collect dust” if it didn’t do a better job explaining public service values and how to put them into practice.
The Public Servants Disclosure Protection Act, which was adopted by the previous Liberal government and proclaimed under the Conservatives, calls for a new values-and-ethics code that has yet to materialize. The act also “commits” to a new charter but nothing has been done.
He said the existing values and ethics code is a “one-way” document that only deals with public servants. A charter, which would be approved by Parliament and ministers, would set boundaries for the “three-way” relationship between public servants, ministers and Parliament.
The charter should include changes to the Conservatives Federal Accountability Act to give deputy ministers the tools to be effective “accounting officers.” It would amend the Public Service Employment Act to take the appointment of the deputy ministers away from the clerk and prime minister and give it to the Public Service Commission. The charter should also spell out rules for government communications, forbidding public servants from “activities with a partisan character.”
These are the kind of major changes the government has little appetite for, but some argue they are critical to restoring Canadians trust in government.
Without change, Thomas argues the lines will continue to blur because governments are in “permanent campaign” mode. The “frenzied headline-grabbing” and campaign tactics of elections have carried over into governing. At the same time, the personal and leadership style of the prime minister becomes “fused with the governing process,” says Thomas.
When the political game is to win at all costs, Thomas said that culture seeps into the public service and the way it is managed. He argued the rapid turnovers of deputy ministers, who think their main job is to protect ministers at all cost, have also left them less committed to the values of previous generations of public servants.
Savoie said all governments are obsessed with “blame avoidance” in today’s world of 24-hour news and “gotcha journalism.” He agreed public servants get drawn into partisan communications because the rules are “too loosey-goosey” and “when there’s no line in the sand they will push public servants as far as they can to manage blame and generate the best image they can.”
Whatever the rules, it’s all about culture, said Thomas.
“The fish rots from the head,” he said.
“If he wanted, (the prime minister) could give a speech about the impartiality of the public service or introduce a values and ethics code for political staff like Australia, New Zealand and the U.K. did. ... Something like that coming from Harper would be a meaningful message about how power is exercised in Ottawa.”
© Copyright (c) The Ottawa Citizen
Professor Ralph Heintzman is so full of sh!t his eyes are brown. There is no need at all for anything like a "new “moral contract” between ministers, public servants and Parliament because the existing rules are too weak to stop the partisan exploitation of the bureaucracy." All there is a need for is a clear understanding who who does what communicating and why - and that sense, is, in my opinion lacking in government and academe and, above all, in the communications community.
The government communicates with the people for three broad reasons:
1. To inform;
2. To explain; and
3. To persuade.
The first job, public information is the domain of civil servants and military officers - even junior ones. Information is all about facts. For example, I might ask Industry Canada how to go about getting a radio licence and I might ask DND how many hours are logged by Hercs flying "stuff" for civilians. Both questions seek and deserve clear, simple, accurate answers and public servants, technical experts and communications people alike, are well equipped to give them. In fact, the technical experts in Industry Canada have been asked so often "how do I get a radio licence?" that they, aided by their communications professionals, have put together a booklet which gets mailed out whenever the question is asked.
The second job, explaining things is a bit more complex and it may, often does, need fairly high level bureaucratic and political inputs. For example, if I ask DFAIT to explain our trade policies with certain countries I do not expect a normal civil servant to haul out a prepared booklet, although that does happen now. I expect that my question will have gone, the first time, to an executive (a director) who, probably working from some prepared scripts, will draft a reply that will be seen and "signed off" by one or two other directors and someone from the Trade MInister's political staff.
The third job, persuading, is largely, but not exclusively, political.
Every government department needs three distinct communications staffs:
1. Public information specialist who help technical/line people (civilians and military) to answer, correctly, questions about facts;
2. A departmental communications staff that helps managers and executives and, sometimes, politicians, address e.g. explanatory matters; and
3. A ministerial communications unit that helps ministers and their deputies and other very senior public servants persuade Canadians about issues.
Of course the three units, while distinct, need not be totally separate (we don't want an Assistant Deputy Minister (Public Information) and and ADM (Communications) after all) and their work will often require cooperation to deal with overlaps, but a clear understanding of what it, or ought to be, a simple process is needed to counter Prof. Heintzman's nonsense.
There are a couple of places where special rules are needed: Statistics Canada and the National Research Council, for example. Both may provide information that might be very controversial - but unless there is an expert statistician or an astro-physicist at the cabinet table then the "government" has no business interfering when e.g. the NRC tells a Canadian that "so, the universe was most likely not created by some old man 'up there'."