paffomaybe
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(I know a few other posters have suggested this in one way or another in some other threads...)
You know how colleges and universities give out honourary degrees to esteemed people who've done a public service of some sort? How about army.ca granting honourary subscriptions to outstanding members of the public - journalists, writers, volunteers, etc.? Maybe making this a rare or annual thing a la "Time Man of the Year" so it's that much more valuable? Polling the members of army.ca for their nomination? Sending them a nice mail plus the coin, etc. - and encouraging them to sign up?
You know how colleges and universities give out honourary degrees to esteemed people who've done a public service of some sort? How about army.ca granting honourary subscriptions to outstanding members of the public - journalists, writers, volunteers, etc.? Maybe making this a rare or annual thing a la "Time Man of the Year" so it's that much more valuable? Polling the members of army.ca for their nomination? Sending them a nice mail plus the coin, etc. - and encouraging them to sign up?

