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Key Points and Summary – After years of missing goals, the U.S. military’s recruiting slump has flipped. In FY2025 the Army hit its 61,000 target four months early, with other branches meeting or beating plans. Why?
-Bigger pay raises and bonuses, sharper marketing, more recruiters, smarter management, and broader—but still screened—waivers.
-A cultural shift toward “warrior ethos” and high-visibility ceremonies helped, while youth job softness nudged interest.
-Yet persistence isn’t guaranteed: fitness and academic shortfalls, waiver backlogs, and limited prep-course capacity remain drags.
-A Pentagon task force is tackling bottlenecks, but sustaining momentum will hinge on steady pay, streamlined accessions, and measurable improvements in readiness.
nationalsecurityjournal.org
The Great U.S. Military Recruitment Comeback Has Begun
Key Points and Summary – After years of missing goals, the U.S. military’s recruiting slump has flipped. In FY2025 the Army hit its 61,000 target four months early, with other branches meeting or beating plans. Why?
-Bigger pay raises and bonuses, sharper marketing, more recruiters, smarter management, and broader—but still screened—waivers.
-A cultural shift toward “warrior ethos” and high-visibility ceremonies helped, while youth job softness nudged interest.
-Yet persistence isn’t guaranteed: fitness and academic shortfalls, waiver backlogs, and limited prep-course capacity remain drags.
-A Pentagon task force is tackling bottlenecks, but sustaining momentum will hinge on steady pay, streamlined accessions, and measurable improvements in readiness.
The Great U.S. Military Recruitment Comeback Has Begun
Pay, bonuses, new messaging, and process fixes drove a 2025 recruiting surge. The Army hit 61,000 early—but fitness, waivers, and pipeline strain could stall it.
nationalsecurityjournal.org
