MTV’s Music-Only Channels Are Officially Going Dark

[daftandbarmy]

Nice touch...

https://twitter.com/x/status/2006799636577894694

 

[Brad Sallows]

Joins home video rental stores as a major cultural enterprise that started, exploded, and imploded in only a few decades. I did not much understand the attraction of MTV, though, except as an alternative to sports TV for background noise/motion in bars and restaurants.

 

[daftandbarmy]

Joins home video rental stores as a major cultural enterprise that started, exploded, and imploded in only a few decades. I did not much understand the attraction of MTV, though, except as an alternative to sports TV for background noise/motion in bars and restaurants.

They were a huge money maker, and trend setter, for alot of people...



MTV created something more than just a television network. It also symbolised a shared culture, reflecting how people listened to music, dressed, and imagined their futures.

Its expansion turned out to be a massive success. Paramount polished MTV into one of the world’s most influential channels for decades. At some point, MTV annual revenue touched US$400 million and reached 112 million viewers in just one year.

The story of MTV: The downfall of music disrupter

MTV, once a phenomenon with the “video replaces radio” slogan, is now facing a crushing reality on how streaming has replaced video stars.

theconversation.com