Wow... I suppose I should have been clearer in explaining the context and we could have avoided the pissing contest.
Again, IIRC, the DComd ISAF was referring to the term "non-Article 5" as not meaning much and that it was hardly indicative of the hazards of the theatre or the nature of the mission. This, to me, is hardly aimed at denigrating service in other theatres, although I'm quite happy to have the GCS. As I pointed out in my original post, it is not a direct quote anyway.
I remember much rolling of eyes when this bureaucratic, uninspiring title was announced for the "new" NATO medal, despite the later addition of specific mission bars.