I really doubt that the new ruck is any better than a high quality civie design (most of which are between $250 and $500). In fact, I bet ya dollars to donuts that it is a civie knock-off with a couple of Mil modifications (i.e. C7/C9 pouches, etc) and may be a pocket for the US issue 2L bottle (cause the US harness doesn‘t fit on CDN webbing!).
As for it costing more than $1,000 -- yes, I bet it does, and that because it is made on contract for the Mil, not because it is of higher quality.
Does anyone know who manufactures the new ruck?
I may buy the civie counter-part, along with some very small brushes, and paint it cadpat!