I refer to this as the "CF NASCAR cap". Cuz it looks like something that all the NASCAR fans wear.
I, too, am wary of the quality/appeal of some of the CF swag produced in the past, but I like this hat. I, along with the other runners from CTC Gagetown got one, from an inside connection at CFRC Fredericton, when we did the Cabot Trail Relay Race this past weekend. My man on the inside is a vet of this fine race, so he provided us with said hats for visibility/propaganda purposes. Don't know if we made anybody want to enroll, but we looked pretty sharp wearing them 8)
Al