http://thechronicleherald.ca/business/1567838-video-game-company-relocates-headquarters-to-sydney
Video game company relocates headquarters to Sydney - CHRIS SHANNON CAPE BRETON POST - 3 May 18
Cold Furnace Studios, started in New Brunswick, is currently developing first title
Photo Caption: Mark Wheeler, CEO and chief military adviser of Cold Furnace Studios, and Lori Shepherd, the studios’ chief creative officer, both moved to Cape Breton last week to run the company’s corporate office in Sydney. (CHRIS SHANNON / Cape Breton Post)
Mark Wheeler, CEO and chief military adviser of Cold Furnace Studios, and Lori Shepherd, the studios’ chief creative officer, both moved to Cape Breton last week to run the company’s corporate office in Sydney. (CHRIS SHANNON / Cape Breton Post)
SYDNEY — A gaming developer who helps Canadian Forces personnel integrate into a career post-military has relocated his company to Cape Breton.
Cold Furnace Studios, originally based in Fredericton, officially landed in Sydney last week. So far, the studio’s CEO Mark Wheeler and chief creative officer Lori Shepherd have made the move to the island. Wheeler, who’s originally from Halifax, called Cape Breton “beautiful, harsh and rustic,” a nod to the island’s scenery and wild swings in weather conditions.
Describing himself as a soldier and avid gamer, Wheeler served as an airborne gunner in the Canadian Forces and has been deployed on multiple tours to Afghanistan and the Balkans. He has 25 years in the army and currently serves as a combat arms warrant officer.
“I’ve always been interested in video games and who wouldn’t want to do that for a living?” he said. Although still employed with the military, Wheeler is preparing for his career transition to the gaming industry full time. As it stands now, he serves as the studio’s chief military adviser as his team works on its first video game title, Atrocity: Field of Hands.
There are several current and former military personnel on staff at Cold Furnace Studios. They all work remotely from various locations in North America and Europe, Wheeler said, but he also sees the military community in Cape Breton as possibly having a role to play in his company. He said the reason for hiring military advisers to his team is simple: “In the industry, most game companies don’t have an inherent in-house capability of military advisement. It’s something that they have to farm out or contract out,” he said.
“Because we’re focused on hiring veterans, we have that ability built in. Right now, in the production of our current title, we’re doing really well with having those advisers be able to help out with the developers, programmers, designers, as well as the artists, for realism purposes.” Through Veterans Affairs Canada, the company is registered with the rehabilitation services and vocational assistance program. It assists veterans to reintegrate into the civilian workforce before retiring or being medically released from the Canadian Forces. It allows military personnel to develop skills they’ll need to pursue their second career, Wheeler said.
When it comes to being as authentic as possible, using the proper military terminology, vehicles, uniforms, acrobatic moves and holds, and how weapons react in the real world are extremely important to launching a successful video game. Military advisers can explain small-unit tactics to developers to plan movement of enemy artificial intelligence in the game. And Wheeler’s team also spends time at the firing range to understand the handling and mechanics of a wide range of weapons. For example, the adviser can provide accuracy in how a firearm would react in a scene with a single person active shooter, said Wheeler. “How does the physics work, how is it affected by errors as opposed to most video games where it’s a laser beam effect.”
The other component to the business is consulting work with other companies in the entertainment industry seeking military expertise, specifically in historical and current warfare situations. For now, Wheeler doesn’t expect other members of his team to move to Cape Breton. Because the work can be done anywhere, he and Shepherd are working out of their home and are not worried in the short term about finding office space. Nova Scotia Business Inc. assisted with the move by explaining how to relocate employees to the province, provided access to funding partners, and the agency connected the duo to local game developers, Shepherd said.
There was no funding provided by NSBI, but it did explain the province offers a digital media tax credit which allows Nova Scotia companies to claim 25 per cent of total expenditures or 50 per cent of eligible labour expenditures. “(NSBI staff) helped the company with an overall compelling story about Cape Breton’s location and lifestyle advantages that are appealing to workers in this industry. All these are intended to help Cold Furnace when it comes time for recruitment,” NSBI spokesperson Emily Neil said in a statement.
Wheeler hopes the long-term investment pays off when his game is ready for launch sometime in either 2019 or 2020.