A few remarks from Peter Worthington.
Comment Link - Toronto Sun
Young Canadians respond
By PETER WORTHINGTON
Want to know how the Canadian military has changed in recent years?
Look at recruiting ads.
Back in the 1970s, DND recruiting ads stressed security -- that the military was a great career for young people (mostly men) and after 21 years a handsome pension awaited, with the possibility of a new civilian career.
That ad wasn't as appealing as some hoped, since financial "security" isn't a prime motivation for young folk contemplating the military. Financial security and pensions concern the middle aged.
In the 1980s and beyond, with Canadian troops on UN peacekeeping missions around the world (and personnel strained, with equipment ancient and inadequate), the ads switched to the theme: "There's no life like it!" -- young men and women in exotic environments, learning different trades, adventurous surroundings, a great chance to travel. That sort of thing.
Yes, the slogan inspired satire or mocking when things went wrong in the military and critics could sarcastically quip "there's no life like it -- thank goodness." Still, the ad had appeal.
Today, with Canadian troops embroiled in Afghanistan as our contribution to the war against terrorism, the demand for more recruits is critical.
To the dismay of the anti-military movement and the peace-at-any-price proponents, the fact Canadians are getting killed and wounded in combat does not deter recruiting. On the contrary, recruiting is up as danger or risk increases.
To some, this reality is both incomprehensible and inexplicable -- which shows the great divide in our country. I'd argue what this reflects is not increased patriotism, or young people being brainwashed by a military spinmeisters, but a yearning for adventure that burns strong in young Canadians.
The DND ads on TV today would have been inconceivable, even a decade ago. Witness this one:
"Fight fear ... fight chaos ...fight in the Canadian army." Wow! This ad actually gains recruits, and refutes the passivity that infects those in Canada who used to have control of the microphone and media soap box.
It isn't the "fighting" part that's appealing, but the fact our army has more direction these days.
Soldiers are well-trained (as are sailors and air crew), know their job, and are making a difference wherever they serve.
Of course, young soldiers feel invincible and immortal -- always have, except on those occasions when circumstance under fire invoke sheer terror and fear -- controlled or quelled by their discipline and training.
When the moment of fear passes, dark humour and fatalism return. Adrenaline brings an emotional high. Most soldiers learn to put fear behind them.
Now that the political campaign to replace Gordon O'Connor as Defence Minister has succeeded (a former soldier, he hastened the revival of Canada's military as a fighting force), the lib-left has switched to trying to get rid of General Rick Hillier as Chief of Defence Staff. He is too popular among troops, too aggressive, too daring, too outspoken for their liking.
They want a tamer, more passive CDS in command, witness a recent salvo against Hillier in a Maclean's article which, when read, seems more a fishing or exploratory expedition to be rid of him.
Hillier is a fighting commander of traditional hue, with the trust of rank-and-file soldiers.
Replacing him would encourage Canada's enemies at home and abroad -- which is a solid reason why he should not be replaced.
I can't argue with much here.