This, reproduced under the Fair Dealing provisions (§29) of the Copyright Act from the
Globe and Mail, is a little bit off topic, but I am putting it here rather than in
Have we become a conservative country? or starting a new thread:
http://www.theglobeandmail.com/news/politics/ex-tory-message-maven-tailors-his-spin-to-oil-sands/article2112313/
Ex-Tory message maven tailors his spin to oil sands
COLIN FREEZE
From Thursday's Globe and Mail
Published Thursday, Jul. 28, 2011
Alykhan Velshi, a 27-year-old who established himself in Ottawa as a master of messaging and a crucial cog in the Conservative machine, has a new job – he’s out to polish the image of Canada’s oil sands in the minds of freedom-loving people everywhere.
“When petroleum reserves were deposited around the world, it is unfortunate that they were all given to the world’s bastards,” he said. “With the exception of Canada, most of them are with the world’s bastards. You need to recognize that when you are buying oil.”
Never known for subtlety, Mr. Velshi now runs EthicalOil.org, a blog set to relaunch on Thursday.
A few months ago, he was the communications director for Immigration Minister Jason Kenney. He was also an important part of the Tory war room that steamrolled the Liberal Party en route to victory.
During his years as a lawyer-turned-political-aide on the Hill, Mr. Velshi had a knack for generating publicity – and controversy. These days, he is very busy on his iPad, working to create provocative, even outrageous, Internet ads.
The message? The cruellest crude is “conflict oil” flowing from Venezuela, Saudi Arabia and Iran – this is the stuff that greases the wheels of “dictatorship,” fuels “terrorism” and even results in “women stoned to death.”
Is there an alternative? You bet. The ads argue that Canada’s oil generates taxable revenues that are used to help fund “democracy,” “peacekeeping” and even Pride Day parades for gays and lesbians.
The choice couldn’t be presented more starkly. “When people buy coffee, they want to buy fair-trade coffee. This is a similar sort of idea,” Mr. Velshi said.
Ethical oil is not a new concept. The pundit Ezra Levant first popularized it a couple of years ago in a hardcover book. When Mr. Levant moved on to Sun TV this spring, he handed over the reins to his friend, Mr. Velshi.
Now that he’s inherited the EthicalOil.org blog, he wants to drive home the messaging with short, sharp bursts of social media. “We don’t have an office,” he said. “It’s just words and pictures and YouTube videos. And I’m trying to keep it that way.”
Mr. Velshi says he is not paying himself a salary. A PayPal button on the website is being used to gather small donations for media projects.
Asked whether he is getting corporate donations, he said, “I won’t take money from any foreign corporations, any governments.” Pressed about Canadian corporate donations, he said he wouldn’t refuse any.
Mr. Velshi says he’s not violating the federal law that forbids former aides from lobbying for five years after leaving government. He stresses that he’s not lobbying former Conservative colleagues about the oil sands. He hardly needs to – Environment Minister Peter Kent has already taken it upon himself to use “ethical oil” parlance.
Burnishing the image of the oil sands globally is a much taller order. Environmentalists have spent years telling the world that the oil sands are a calamity that will contribute vastly to global warming. The European Union has threatened to do what it can to brand the oil sands as a “dirty” fuel source. Ottawa is sending lobbyists abroad in hopes of battling bad press and securing export markets.
“Climate change is one of the biggest challenges mankind faces,” Mr. Velshi conceded, before offering a litany of arguments suggesting the oil sands’ carbon footprint isn’t as bad as many fear. And it’s the “hands down” ethical choice, he said.
History has shown Mr. Velshi can go to great lengths to neutralize those whom he considers adversaries. For example, a Federal Court judge last year probed certain behind-the-scenes dealings that resulted in Canada’s bureaucracy barring maverick British MP George Galloway from entering the country by branding him inadmissible as a supposed terrorist threat.
“One might hope that a ministerial aide would exercise greater restraint,” Judge Richard Mosley wrote in a passage critical of Mr. Velshi’s manoeuvrings.
No longer restrained by any role in government, the former political aide is training his crosshairs elsewhere.
“I’m not shying away from picking a fight with Saudi Arabia,” said Mr. Velshi, who spoke contemptuously of Saudi princes. “When you’re filling up the tank, I think you’re indirectly funding them and their pet projects – and their pet projects are less likely to be peacekeeping than funding terrorist organizations.”
The
real story isn't about either Mr. Velshi or oil, it is all about how "we," Canadians, are shifting our
world view.
I would argue that 15 years ago,
circa 1996, no one - not even an oil sands consortium facing a backlash from American environmentalists - would have dared to fund such a campaign. In the 1990s our national 'world view' was firmly in a
neutralist, even
isolationist position. Now, for a whole hot of reasons - not all of which have anything to do with Conservatives, Liberals, the NDP or even the Greens - we have a different
view and Velshi and his paymasters feel comfortable with this:
The EthicalOil.org site suggests consumers must choose between oil produced by dictatorships or
oil produced by democracies. Shown are the flags of Iran, Saudi Arabia, and Canada.
All captions from the Globe and Mail at:
http://www.theglobeandmail.com/news/politics/ethical-oil-ad-campaign/article2112295/?from=2112313
The EthicalOil.org site posits that consumers must choose between oil produced by countries that
repress women or oil produced by countries that celebrate them. Shown on the left is a women being
stoned in Iran in the late 1970s. Shown on the right is the current Mayor of Fort McMurray, Melissa Blake.
The EthicalOil.org site suggests consumers must choose between oil resulting from "good jobs" in
Canada or "forced labour" in repressive countries. This ad nods to Hugo Chavez's Venezuela, where
the United Nations has condemned certain mining operations for using forced labour, according
to EthicalOil.org spokesman Alykhan Velshi.
The EthicalOil.org site claims consumers should choose between oil producers who ravage their
environments and oil producers who clean up their messes. Pictured here is an oil field in the Niger Delta
and also a reclaimed, reforested Syncrude site in Western Canada.
The EthicalOil.org site argues that consumers must choose between oil produced by countries that
fund terrorism or oil produced by countries that bankroll peacekeeping operations. Shown on the left
is a derrick in Saudi Arabia, and on the right is a “Reconciliation,” a peacekeeping monument in Ottawa.
The EthicalOil.org site proffers that consumers must choose between oil that comes from countries
that repress gays and lesbians or oil produced by countries that celebrate gays and lesbians.
Creator Alykhan Velshi says the image on the left shows gays being hanged in Iran. The image on
the right is from Toronto’s annual Pride parade.
The EthicalOil.org site suggests repressive states like Sudan, now separating into two after protracted
ethnic civil war, use oil revenues to kill indigenous peoples. Meantime, certain aboriginal Canadian
bands living near Fort McMurray are said to have close to zero unemployment thanks to the jobs the
drilling projects bring.
See, also, the Ethical Oil
web site and this
Wikipedia bio of Alykhan Velshi.