Except they sold the design capability and technology to Viking. Without having to enter an expensive developmental programme they can simply lobby the government to purchase a fleet of executive transports to a) save hours on the airbuses b) reduce carbon output c) reduce fuel costs for all international travel except for that requiring the full entourage. Bombardier makes a superb long-range high class executive aircraft100% agreed on every point.
if Bombardier wants to get into the civil-military aircraft market as it see's some potential growth into those markets? Great!
(Took long enough, and a few countries to take their products & modify them themselves...)
They have to earn it.
They are also in a very advantageous position in that for Canadian orders on almost anything, they have ample heads up on a project's general desired outcome (is SAR aircraft replacement)