Very thought provoking piece on Poilievre from Paul Wells
Why Poilievre Is Always Looking for a Fight | The Walrus
I thought these excerpts particularly interesting (emphasis mine)
Gut reaction to this article, applied to my overall thoughts and impressions- if Poilievre loses this election it will be because he did not do enough to convince Canadians that he's the right guy (as opposed to convincing Canadians that the other guy is the wrong guy). I've previously ascribed a lot of weight in that failure to not spending enough time detailing and selling his vision. But reading this, if he does not win it will be because he made an incredible miscalculation- that being in not letting Canadians know "the private man" referenced above. Swing voters don't see you being solicitous to your supporters at rallies, or thoughtful behind closed doors with MP's and advisors. Whereas by their very nature as swing voters- they don't wholly agree with your policies, and don't wholly disagree with the person you're engaging. So that "other" (politician from other party, media member etc) that you publicly treat with belligerence, disdain, etc. becomes an avatar for the swing voter, and they feel it projected on to them.