'This won't catch on in Scotland!' Canadian company which makes protein chocolate called SHYTE sends Brits into hysterics
SHYTE - which stands for Seriously Helps You To Energize - makes protein bars
Twitter user Roy Isserlis has made the brand viral after spotting the rude name
The name is very similarly spelled to the British vulgar slang term for poo
By Imogen Blake For Mailonline
Published: 05:36 EDT, 20 April 2018 | Updated: 05:41 EDT, 20 April 2018
A Canadian company may want to re-brand after Scots were sent into hysterics by its very rude name.
A cheeky Twitter user spotted that there is a manufacturer called SHYTE across the pond which makes protein-packed chocolate bars for gym lovers.
The unfortunate acronym stands for 'Seriously Helps You To Energize' - but in the UK of course, the name is pronounced the same way as the slang for excrement, mostly used by Scots.
The company's inappropriate name quickly went viral, especially as the brand was urging people to use the unintentionally rude hashtag: #EATSHYTE.
Read more: http://www.dailymail.co.uk/femail/food/article-5637759/Brits-make-fun-Canadian-protein-chocolate-company.html#ixzz5DD3bkYEU
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