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theres the reason the Brits call us the World's fattest army.
it must be from all the deep fried toast and eggs we eat in our mess tents.... :
theres the reason the Brits call us the World's fattest army.
What will happen to the profits is still to be determined, said Defence Department officials. Any money made will be held in a trust account for the time being and will most likely go into programs to support soldiers and their families.
They not be making any "dollar" profits from this but they are making millions in free publicity, public relations and good will. One MSM report of Tim Horton's doing good things for Canada is worth more to corporate profits than most advertising. The expression "you can't buy that kind of publicity" is common amongst marketing professionals in big corporations and Tim's is riding this one. How often have we seen the Tim Horton's logo in the background of photographs and news stories (more advertising) from Afghanistan and it is all a lie. It should actually be the DND logo. Wendy's (who actually own Tim Horton's) could easily write off the expense of this as advertising or pr. Instead, DND is adding to their corporate profits.ArmyVern said:Hmmmm,
Seems to me that Tim Horton's is not making the profits off the troops here. Not if they are being held in trust. Hopefully,those profits will indeed go towards programs supporting the soldiers and their families.
retiredgrunt45 said:So instead of criticizing the inititive, "I don't have one in my town or there's not enough outlet's out west" Who gives a rat's A@#, give it some positive feedback, because the people over there read this board also and the last thing they need to read about is some griping Canadians back at home who are safe and sound griping about what its costing to keep their Tim Hortons over there. God knows they probabaly hear enough of "Jack Laytons" garbage already and they don't need to hear it from their fellow Canadians.
karl28 said:rmacqueen got your message let me know if my response went through had a couple of glitches , but think it went through alright any more questions just drop me a line OK
rmacqueen said:it. I, for one, completely support the fact that it is there but am pretty darned ticked that Tim's couldn't see fit to fund it while they reap the rewards.
That is where you are wrong. A company like Tim Hortons can easily commit that kind of money without shareholder approval by placing it under marketing and goodwill. Large corporations, such as Wendy's International, all report goodwill as a monetary amount for tax purposes. As well, advertising, such as the trailer in Kandahar, is also reported as an expense. As well, when you look at the breakdown, the expenses are not in the millions on an annual basis and some of the costs would have been born by the government anyway.spud said:Tim Horton's is a publicly held company with "thousands" of owners, and the board of directors is responsible to these thousands of owners. You can't just up and commit millions of dollars of company money and expect them all to clap and say "go boy", no matter how much we would like them to.
niner domestic said:On a slight OT, I've had my own moment with a local Timmies showing their support to troops. One time at the end of an HTLA and hubby was returning to finish up his last 6 months of his posting, he asked the staff at Halifax Airport's Timmies to put together a box of goodies for the guys and gals for him to take back. When the Timmies manager found out it was for CF personnel, she waived the cost of the goodies and threw in a few cans of coffee on top of the order.
At my local Timmies, when ever they know my hubby is away, they always ask when am I sending the next parcel as they'd like me to include a note from them to wish him and the rest of the CF personnel well and always have a little box of goodies to include. I'm just boggled at what else this corporation could possibly do to show anymore support?
rmacqueen said:That is where you are wrong. A company like Tim Hortons can easily commit that kind of money without shareholder approval by placing it under marketing and goodwill. Large corporations, such as Wendy's International, all report goodwill as a monetary amount for tax purposes.
Teddy Ruxpin said:Well, let's remember where the initiative for a Tim's in KAF came from in the first place: the media and, in reaction, the CF. There was bleating in the press about the lack of Tim's in theatre (all the while forgetting the logistical challenges and the fact that there's already a variety of other - US - outlets there) and the CF rather reluctantly asked TH to put something together.
Given this, I'm not likely to begrudge TH its profit, realizing that CFPSA is getting a chunk. I happen to be one of those grumpy farts that thinks demands for TH in theatre smacked of whining, but they're there now and stupid media ranting about the "cost" after they led the charge for TH in the first place is somewhat disingenuous.