Author Topic: "McDonald's Portugal apologises for 'Sundae Bloody Sundae' ads"  (Read 1115 times)

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Offline milnews.ca

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Ooopsie ...
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McDonald’s in Portugal has apologised for using the slogan “Sundae Bloody Sundae” in a Halloween campaign for its ice-cream puddings.

It appears the chain decided to celebrate the spooky season with a two-for-one offer on the strawberry dessert and a nod to the early U2 song Sunday Bloody Sunday.

On Thursday it said the campaign had been pulled and it had never been intended as “an insensitive reference” to Bloody Sunday, when British paratroopers shot demonstrators at a civil rights march in the Bogside area of Derry, Northern Ireland, in January 1972 ...
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Offline mariomike

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Offline Furniture

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Re: "McDonald's Portugal apologises for 'Sundae Bloody Sundae' ads"
« Reply #2 on: November 02, 2019, 20:21:10 »
Ooopsie ...

The danger of knowing a phrase from a language, but not knowing the context of it.

Offline GK .Dundas

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Re: "McDonald's Portugal apologises for 'Sundae Bloody Sundae' ads"
« Reply #3 on: November 03, 2019, 15:11:23 »
There's an urban legend about an executive of a Japanese car company who was attending a a staff meeting in their Los Angeles branch.It seems he spent the weekend bar hopping and during the course of his journeys he came across this word.
And he liked the way the word rolled over the tongue ,it was a strong word , it was almost a musical word and this was a word truly worthy  of being used as the name of his company's new car.
It was, to put it mildly interesting to say the least the looks on the faces of his California staffers. When he announced the roll out of the newest model for the next year the 20XX Puta.
Which if you're not aware is an Hispanic slang term for a prostitute.
« Last Edit: November 03, 2019, 19:21:13 by GK .Dundas »
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Offline Blackadder1916

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Re: "McDonald's Portugal apologises for 'Sundae Bloody Sundae' ads"
« Reply #4 on: November 03, 2019, 19:51:53 »
Well, at least McDonald's CEO doesn't have to deal with the public relations fall-out from the miscalculation of his Portugal operation.  He has his own PR problem.

https://www.bbc.com/news/business-50283720
Quote
McDonald's: CEO Steve Easterbrook fired after dating employee

McDonald's has fired its chief executive Steve Easterbrook after he had a relationship with an employee.

The US fast food giant said it had been consensual, but Mr Easterbrook had violated company policy and shown poor judgement.

In an email to staff, the British businessman acknowledged the relationship and said it was a mistake.

"Given the values of the company, I agree with the board that it is time for me to move on," he said.

Mr Easterbrook, 52, who is divorced, first worked for McDonald's in 1993 as a manager in London before working his way up the company.

He left in 2011 to become boss of Pizza Express and then Asian food chain Wagamama, before returning to McDonald's in 2013, eventually becoming its head in the UK and northern Europe.

He was appointed chief executive of McDonald's Corporation in 2015.

The fast food giant's board voted on Watford-born Mr Easterbrook's departure on Friday after a review.

It will release details of his severance package on Monday, details of which will be closely watched.

The company has been criticised over the amount it pays shop staff, and Mr Easterbrook faced scrutiny for his $15.9m pay packet in 2018. It was 2,124 times the median employee salary of $7,473.

He will be replaced by Chris Kempczinski, most recently president of McDonald's USA, with immediate effect.

In a statement, Mr Kempczinski thanked Mr Easterbrook for his contributions, adding: "Steve brought me into McDonald's and he was a patient and helpful mentor."

Last year Intel boss Brian Krzanich stepped down for having a consensual relationship with an Intel employee, which was against company rules.

He had been in the post since May 2013.
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Offline Furniture

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Re: "McDonald's Portugal apologises for 'Sundae Bloody Sundae' ads"
« Reply #5 on: November 03, 2019, 19:54:18 »
There's an urban legend about an executive of a Japanese car company who was attending a a staff meeting in their Los Angeles branch.It seems he spent the weekend bar hopping and during the course of his journeys he came across this word.
And he liked the way the word rolled over the tongue ,it was a strong word , it was almost a musical word and this was a word truly worthy  of being used as the name of his company's new car.
It was, to put it mildly interesting to say the least the looks on the faces of his California staffers. When he announced the roll out of the newest model for the next year the 20XX Puta.
Which if you're not aware is an Hispanic slang term for a prostitute.

Hyundai did something similar with the Kona, which means something impolite in Portuguese apparently. So in Portugal the Kona is sold as the Kauai.

Offline daftandbarmy

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Re: "McDonald's Portugal apologises for 'Sundae Bloody Sundae' ads"
« Reply #6 on: November 03, 2019, 21:55:15 »
Hyundai did something similar with the Kona, which means something impolite in Portuguese apparently. So in Portugal the Kona is sold as the Kauai.

And GM wondered why the Nova wasn’t selling so well in Spanish speaking countries ... Nova = No go, in Spanish :)
"The most important qualification of a soldier is fortitude under fatigue and privation. Courage is only second; hardship, poverty and want are the best school for a soldier." Napoleon

Offline owl timer

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"McDonald's Portugal apologises for 'Sundae Bloody Sundae' ads"
« Reply #7 on: November 03, 2019, 22:55:04 »
And GM wondered why the Nova wasn’t selling so well in Spanish speaking countries ... Nova = No go, in Spanish :)

Buick Lacrosse is not the best name in some areas in Canada.
This is always the same error. It was not a need for the death penalty to James Connolly. Canada has to learn about, we didn’t have any civil war here.  However, they have to deploy soldiers in order to do a job for police officers.

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« Last Edit: November 03, 2019, 23:21:30 by owl timer »

Offline SeaKingTacco

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Re: "McDonald's Portugal apologises for 'Sundae Bloody Sundae' ads"
« Reply #8 on: November 04, 2019, 01:09:51 »
Boy, I cannot wait to see how you tie all these loose ends together, owl... ::)