[email protected]
Dear Thucydides,
Thank you for taking the time to share your views on Ekos Research and the complaint about it we recently received from the Conservative Party of Canada. The explanation we can offer you on this matter is consistent with that which I, as CBC News general manager and editor in chief, offered to Mr. John Walsh, president of the Conservative Party of Canada, who wrote to our Ombudsman on April 22, 2010 concerning Ekos Research and its president, Mr. Frank Graves.
It is our understanding that Frank Graves, president of Ekos Research, has also addressed this matter publicly, stating that he has no client relationship with the Liberal Party and that his remarks (which he has since indicated were inappropriate) represented hypothetical advice offered in conversations with Globe columnist Lawrence Martin (published April 21, 2010) and The Hill Times reporter Harris Macleod (published Mar. 1, 2010).
However, to the extent that you or other Canadians may feel this constitutes evidence of bias or impropriety on the part of CBC News, I would like to clarify our relationship with Ekos and Mr. Graves in particular.
Ekos is one of four national polling firms which provide data to CBC News. According to our policies on poll reporting, the data we receive are reviewed and evaluated by our own research department to ensure the methodology is sound and by our senior editorial leaders to ensure accuracy, fairness and balance, consistent with our published journalistic standards and practices
(which are available for your review at: http://cbc-radio-canada.ca/docs/policies/journalistic/).
To meet our qualification and selection process (through a formal Request For Proposals), all of our polling firms were required to make a specific declaration that they were not affiliated with any political party, as this would have disqualified them. We have reviewed this important point with Mr. Graves and confirmed that no client relationship with the Liberal Party of Canada exists. While we assume that individuals do cast ballots in elections, we do not require firms or individuals to report on their voting history or donations to political organizations.
To the extent that Mr. Graves, like our other pollsters, is invited to offer his interpretation of data and its political context on CBC News programs like Power and Politics, we believe that his commentary - on our programs and subject to our editorial policies - is within the bounds of normal political analysis and discourse. We would require it to remain so. Frank Graves is not paid for appearing on Power and Politics.
At the same time, we would point out that our pollsters serve a different role from our political commentators (such as Kory Teneycke, former spokesperson for Prime Minister Harper, Liberal Party advisor Scott Reid, former NDP press secretary Ian Capstick and others), who are invited to offer analyses from their own particular and often explicitly partisan perspectives. We believe it is important to encourage a wide ranging discourse on the issues of the day. But as with all our content, it too is guided by our journalistic policy and guidelines.
I can assure you that CBC News is and will remain politically neutral and scrupulously fair as it provides Canadians with a lively and current platform for the broad range of political opinion and perspective in this country. As I hope you will appreciate, this is one of our key brand attributes and one we work hard every day to exemplify.
Further, I would like to confirm some other important points which were raised in Mr. Walsh's letter, in the media and on various blogsites recently:
* We are not sharing resources with the Liberal Party of Canada.
* We do not share our polling data with any political or other parties before they are presented publicly as news, after which time they are available to everyone.
* We do not "share Mr. Graves' call for a "culture war' that pits Canadian against Canadian." We will however, like other news organizations, continue to report on the sometimes heated debate on this and other topics that occur throughout Canada's political landscape.
I hope this information addresses your concerns.
It is also my responsibility to inform you that if you are not satisfied with this response, you may wish to submit the matter for review by the CBC Ombudsman. The Office of the Ombudsman, an independent and impartial body reporting directly to the President, is responsible for evaluating program compliance with the CBC's journalistic policies. The Ombudsman may be reached by mail at the address shown below, or by fax at 416 205 2825 or by email at
[email protected]
Yours very truly,
Jennifer McGuire
General manager and editor in chief, CBC News
Box 500 - Station A
Toronto, ON
M5W 1E6