AP: I think every presidential campaign obviously has a level of drama. This one, I think, was pretty extraordinary. You know, they can say what they want to say that it wasn’t the campaign they knew, but you know, we talked to hundreds of people. This is their story from inside the campaign. This is what they told us. You know, we weren’t talking to outsiders for this book. So…
HH: It’s obviously not. Obviously not, yeah.
AP: Yeah, so we are, we’re reporting what they told us, and this is, you know, Jon and I are journalists. We report what we hear, and this is what they told us.
HH: So my second big takeaway from Shattered, the first is that the organization was doomed from the start, and you produce the evidence that make it absolutely irrefutable. And I don’t care what Brian Fallon says. The second is maybe not explicitly put, but obvious to me, is that they received a series of false positives, Jon Allen, that ultimately killed them. They had a great Saturday Night Live appearance that they put too much stock in. They won their first debate with Bernie Sanders. And then critically, they won all three debates with Donald Trump in their mind so that if you have false positive after false positive, you never know you’re sick.
JA: That’s right. She thought she was going to win the presidency. She at one point turns to an aide a few days before the election and says you know, a lot of people really bring out the worst in a lot of people I don’t understand why that is, but it is. And the aide says to her, well, it’s going to be worse in the White House, and she says I know. And you know, she knew, and we talked to people who said she was you know, talking a lot about governing in those last few days before the election. She had gotten all these false positives. And look, you know, my rating of the debates, and I think Amie would agree with this, is that in sort of traditional terms, she won the debates. But I think, you know, what gets lost there is the ability of Donald Trump to communicate to an audience in a different way than we’ve seen from presidential candidates in the past, and in a very effective way about a pretty tight and clear to understand message, whereas she was sort of a master of policy, but somebody that went on and on and had difficulty kind of punching. And this wasn’t just the debates. I mean, much more broadly, she had trouble convincing people that she had a vision for the country that was more than visions of power. And so she keeps getting these false positives, and her data analytics team does these sort of quickie data surveys which people make, they come back and they show that she’s doing perfectly fine in the swing states, and then she’s losing some ground in them, but they still think she’s got a pretty solid cushion. They had stopped polling, doing traditional polling about three weeks out, so they didn’t have a check off that false positive. They didn’t know what the state of the race was. Meanwhile, on the Republican side, as we report, the Republicans were so, were seeing such huge swings in their favor in some of these swing states, that they were unwilling to share some of the numbers with the press, because they were worried that they would look foolish after the election. They didn’t even believe how good things were.
HH: Yeah, it’s terrific reporting. It’s terrific reporting. I didn’t know any of this until I read Shattered. Philippe Reines, who is one of the inner circle, Amie, I’ll send this one to you, on Page 323. He knows she’s boring. He knows it, and he can’t do anything about it. How can you get to the home stretch after running for president for essentially 12 years and not be able to tell your candidate you’re boring as hell?
AP: That was a problem for her, obviously. I mean, she faced likeability issues and image problem, a larger image problem that they tried to remedy a few times, particularly in the fall of 2015 when you saw her kind of, they rolled out a late night comedy act, or like a run for her where she was on Jimmy Fallon and some other shows. And there was a definite effort to try to make her, to draw her out. And you know, but she’s always had difficulty doing that. Everyone always talks about how funny she is behind the scenes, and but you know the American public doesn’t see that. So I know that they wanted to definitely try to draw that out. And you know, and I think what Philippe was basically trying to get at was that he kind of understood. He got so in the weeds of playing Donald Trump and understood that he was gaining traction, and that he could be problematic for her. I think getting into that role in the way he did, and he did it pretty well, he kind of realized what she was up against. And I think that was a red flag, particularly looking back, I think, in retrospect. I think a lot of people feel that way.
HH: Now I have so many questions about specific things. I’m going to limit it to one. There is a huge Hillary supporter named Susie Tompkins Buell, Jon, I’ll send this one to you. And he, Robby Mook goes to her house in early September, 2015, expecting a kind of a nice weekend. And she lays into him, and with a razor that is very sharp and accurate for announcing their strategy, for saying we’re going to make her more likeable. And she just rips them apart. And so I’m asking myself did Susie Tompkins Buell ever tell Hillary the same thing?
JA: I don’t have reportage that suggests that, but I would be shocked if she did not. They are very close and communicate a lot. Look, I think Hillary Clinton heard all of the things that she needed to hear to make corrections on her campaign.
HH: That’s where I was going. So she did know? People told her?
JA: People told her. And she also heard a lot of things that she probably should have ignored, and I think she didn’t necessarily understand the signal and the noise. You know, and I think she didn’t necessarily hone in on the things that she needed to fix, and you know, I’m sure she did fix some things that she needed to. But basically, she gets a lot of inputs from a lot of people, and she ultimately made the decisions that led to a losing campaign. And you know, if you’re looking for a reason that, or a proximate cause of her political demise, it’s her. And that’s not just in the decisions of the campaign on a tactical or even strategic level through the campaign. It’s setting up that email server, you know, when she knew she might run for president again, and then you know, giving speeches to banks for money right before she runs for president during a populist renaissance? No political operative would give the advice to do that.
HH: No.
JA: And in fact, some people advised her not to, and her response was well, they’ll hit me for something.
HH: And she sets it up after she has basically emptied her previous server, and therefore knowing the vulnerabilities of servers. I still say that is the revelation, the big reveal of Shattered that people haven’t quite absorbed, yet, that they’ve got to get their arms around. Let me talk about two more things, and you’ve been very generous with your times, guys, and Shattered is going to go on and on, and you’re going to be in demand everywhere. But I’ve got to talk about Bill Clinton, because I wrote to Amie about Bill in The Queen, and my suggestion was to put him front and center and run with him, and put your arms around him, and make him second husband and second president, and they did it again. They mismanaged Bill Clinton. It’s not like they hadn’t confronted this problem set again, and you document his frustration, the mismanagement of him. He wanted to go to the small towns. They wanted to send him to data-rich centers where all that, you know, just get touches on already banked voters. He wanted to go to the byways and highways of America. He might have been J.D. Vance. He might have channeled J.D. Vance before J.D. Vance’ Hillbilly Elegy came out if they just turned him loose.
AP: It’s true, and for some reason, I mean, I guess because of 2008, they had this reaction where they wanted to kind of keep him, keep a tight lid on him. And so he didn’t end up campaigning for her until well into the primary, right before Iowa. And then they kept a pretty tight leash on him. And I think that was unfair in the sense that he is a really smart politician. He gets what’s happening on the ground. And I think that was part of the problem for them. But he didn’t, he wasn’t being listened to. Every time he kind of sounded the alarm to Brooklyn and said I’m kind of getting a different feel on the ground. You’re sending me to these places. I’m feeling differently. They kind of, you know, they didn’t listen to him, and I think that was frustrating to him and to those people around him. You know, and I think this time around, he definitely in the past had kind of a blind spot for her, but I think he could have maybe helped her a little bit more had they kind of unleashed him.
HH: I want to talk as well about the Russian hack, Jon Allen. Glen Caplin on Page 344 is described as the man who is tasked with the most mind-numbingly brutal job in modern political history, managing the Podesta email. And I don’t know Glen, and I have great sympathy for him. How do you assess his management of that job which I think is impossible to do, but nevertheless, it wasn’t done very well.
JA: Right. I mean, what we hear after the election from the Clinton camp is that the Russian hack, you know, changed the election, that between that and Jim Comey, that that’s what cost Hillary Clinton the election. And the truth about the Russian involvement is that we knew Russians were trying to affect the elections. In fact, when the Podesta email first broke, which was the same day as the Access Hollywood video of Donald Trump saying the inappropriate thing about, about, well, we know what it was about, and also on the same day as, I’m sorry, my mind’s blanking. There were like three sort of big hits of news that day. But the point is that the email came out, and it was the same day as the intelligence community finding that the Russians were trying to interfere in our election. The Clinton people looked at that as a game changer.
HH: Yeah.
JA: They thought finally, we have the evidence that Donald Trump, maybe not, maybe Donald Trump isn’t coordinating with the Russians, but he’s certainly encouraging people to hack into emails and release them, and they thought this was the smoking gun. This is going to convince the American people not to vote for Donald Trump. And we heard that argument not just from the campaign. We heard it out of the mouth of the candidate. Hillary Clinton said it in debate. She called Donald Trump a Russian puppet. She talked about that intelligence agency report. Any voter that was paying close attention to the election or even just attention to the debates knew that this was an issue, and still not enough people voted for her in the right states to win the election. You know, so the idea that this was something that you know, wasn’t out there before the election is just specious.
HH: Now I have to ask you both before we begin to wrap up on some huge questions, is that Donald Trump remains, and this is an overused term, a black swan of black swans. No one believed he could win from the day he came down the escalator. And I still defy people to find me adamant mainstream commentators, center-right or left on television the week before the election, a month before the election, a year before the election, saying he could win. Did that cripple the Clinton campaign, because like everyone else who reads a lot and thinks a lot about politics, they just could not believe themselves, Amie Parnes, to believe it could be Donald Trump, President Donald Trump?
AP: Yeah, yeah, I think it did. And there was a memo that was actually circulated, written by a longtime advisor circulated in her campaign among top advisors, outside advisors, that basically said fact, and we report this in the book, Donald Trump can win.
HH: Yup.
AP: And I think there were people around her who kind of knew. No one really believed it. But it’s interesting now in retrospect to see that there were people who were kind of, you know, sounding the alarm and waving the red flags and basically trying to get people to listen and take it seriously. And I don’t think, I think they did take it seriously, but I think there was almost towards the end, they felt like it was, they were going to win. As Jon talked about, she talked about, she talked to this aide about saying, you know, when I’m in the White House, and they had this conversation, there was, they thought that they had this. So I think they kind of ignored some of these sounding alarms, and I think that’s something that will continue to haunt them.
HH: So Jon, and in beginning to wrap up here, I believe you guys have won a Pulitzer here, and you deserve it because of the reporting. Have you optioned it, yet, in the way that Game Change was optioned?
JA: We have nothing to announce. Thank you for the kind words and you know, from your lips to God’s ears. But we, you know, I think we believe that this is, this is compelling stuff, and that you know, it’s, there’s new information pretty much on every page of this book.
HH: Oh, my God, it’s…
JA: And I think readers will love it, and I think it’s this visual. I think it’s something that would be nice to see optioned.
HH: Oh, I just think it’s an amazing mini-series. And the faster, the better on HBO. I’d watch every minute of it, because it’s so damned revealing. And Amie, it’s kind of tragic. Now I voted for Donald Trump, and I have great respect for the Secretary and President Clinton, but I look at the end of this, and I think it’s a tragic story. They really never, ever got it together.
AP: Yeah, and you know, I think this book details that, that they really tried. They had everything going for them. They had the star power, the financial backing. They had surrogates. They had Barack Obama, Michelle Obama, everyone that, you know, in the Democratic Party kind of rooting for them. But they just couldn’t quite do it, and I think a lot of that stemmed from the tough primary she had, the unexpected primary she had with Bernie Sanders. There was some tension there about how he didn’t really, he didn’t get out of the race quick enough. He made her spend more money than she had to. He kind of dinged her permanently, I think, you know, in…
HH: When he wouldn’t say, he thought it was corny, I loved your reporting. He thought it was corny, I’m with her. He wouldn’t say it.
AP: Oh, yeah, he said, he thought it was phony, even.
HH: Yeah.
AP: He just, he basically, they’re, we have a scene where they’re trying to, they come to his house to make an ad for her, and they want him to say I’m with her. And he stops and he’s like…
HH: He won’t do it.
AP: I can’t say that. It’s so pony.
HH: Yeah.
AP: And that kind of, you know, even though he was out there campaigning for her, there were people who thought he should have been out there more. They should have, and maybe some people detected that he wasn’t completely with her. And so all that kind of resonated, I think, and had an impact on the election.
HH: Last question, Jon Allen, do you think it changes the way campaigns will be run, because Robby Mook is a good guy and he did a good job, but he’s Mr. Analytics. Bill Clinton is the avatar of the old, but the old slugger, Ted Williams, teaching hitting sort of thing. Does the detail of Shattered change the way that whether it’s Elizabeth Warren or Chris Murphy or our new senator out here in California who may very well go for the roses the way Barack Obama did, does it change the way they run their campaigns? And if so, what’s the number one message they take away from Shattered?
JA: I think there are, if you don’t mind, two. Number one is that in order to win elections, you’ve got to have a candidate who bridges the divides in your own party and reaches out beyond the party. That’s a candidate issue, that charisma or whatever it is, that thing that allows a candidate to bind people to them, you know, in a good way and in an appealing way. That’s number one. But in terms of the mechanics of the campaign, I think what you’ve got here is a lesson in how you need both science and art, that there is an art of political persuasion in politics, and that ties into this candidate thing that I was just talking about. There’s this art of persuasion that is so important and so intangible, and you need in modern campaigns to understand the data, to know who the electorate is, to know where you want to go, to have all those numbers at your hands, but to sometimes you know, kind of understand what it is that’s going to, that’s going to move those numbers. You know, the data on voters are not static, because voters’ perceptions of what’s going and their feelings aren’t static. So it’s got to be a mix. It can’t be this sort of moneyball data extremism. And at the same time, like you point out, you can’t just, in modern politics, you can’t afford to ignore the available information.
HH: You know, someone told me once that the most important thing is, and it might even have been Matthew Dowd. Does the candidate convey the sense that they understand where the voters are? Is this person on my side? And I don’t know that Secretary Clinton ever got on anybody’s side. But Amie, I’ll close, last question for you, Kamala Harris scares me as a Republican, because she’s kind of like Barack Obama. If you had to sign up with someone right now, and you had to bet who you’ll be writing this book about in four years, who’s it going to be?
AP: That is a very good question, Hugh. I definitely think it needs to be someone who is not in the establishment, as the selection proved, someone who is the leader for, you know, there’s so many voices in the Democratic Party right now, and I think they’re trying to find that person. And that’s why you have someone like Bernie Sanders out there campaigning for the DNC, someone who isn’t really technically a Democrat. But I think, you know, Elizabeth Warren, who actually has a book out this week, too, she could be a contender. She’s obviously trying to make a name for herself. I think maybe Kamala Harris. She’s definitely a no-nonsense politician. She’s climbed the ladder pretty quickly. People are quite scared of her inside the party, but I think she obviously has vision of that. But it has to be someone with fresh ideas, someone that hasn’t been around, that isn’t kind of weighed down by baggage. I think the party is crying out loud for someone like that.
HH: Yeah, I hope you two make a visit over to the Senator’s office and start getting the access, because I want another one of these in four years. Jon Allen, Amie Parnes, congratulations on Shattered, really quite an amazing achievement, and if my Hollywood friends are listening this morning, they ought to call up, who’s your agent? Who options this for you?
JA: Bridget Matzie.
AP: Bridget Matzie.
HH: Bridget, what’s her last name?
AP: Matzie.
JA: Matzie.
AP: M-A-T-Z-I-E.
HH: That’s the person they should be calling. Congratulations, you two. Talk to you soon.
AP: Thank you.
JA: Thank you.
End of interview.