FSTO said:Telling the truth does not change with the times.
That's a good observation. In 1960 the population of Canada was 18 million, compared to 38 million now. Out of that small population, without conscription, we had a Regular Force of over 100,000 but we now struggle to maintain a Regular Force of 68,000. Also note that we maintained a force of that size while largely ignoring half the potential recruiting population based on their gender.MilEME09 said:we were a much bigger army then, that was also self sufficient,mostly
Ostrozac said:Also note that we maintained a force of that size while largely ignoring half the potential recruiting population based on their gender.
Ostrozac said:That's a good observation. In 1960 the population of Canada was 18 million, compared to 38 million now. Out of that small population, without conscription, we had a Regular Force of over 100,000 but we now struggle to maintain a Regular Force of 68,000. Also note that we maintained a force of that size while largely ignoring half the potential recruiting population based on their gender.
According to my dad, there was plenty of entry-level work available in the 1960's, even to those with only a high school education. So competition with the civilian sector has been a thing for a while. So what were we doing correctly in the 60s that we are doing wrong now?
Based on hairstyles, all of 5 GBMC.mariomike said:I like the ad with Canadian soldiers "in the quaint little West German town".
I wonder how many young guys were influenced by the film made around that time, "G.I. Blues"? How many figured if being stationed in West Germany was good enough for Elvis, it's probably good enough for me?
Target Up said:I thought their approach was "Hey beautiful, I'm a pilot, what do you think of me so far?"
Blackadder1916 said:Around that time there had been a book written by a former WW2 era pilot (who remained in the RCAF after the war) and I had picked up a copy.
CBH99 said:Hey guys & gals, hope you're all having a great week. I haven't slept in 40 hours due to work, so here's my attempt at posting something coherent.
I know I mentioned this before, but the USMC has done a pretty good job of appealling to the younger generation using platforms like Snapchat. I actually quite enjoy their little 3 minute videos posted each week, or every few days, which are geared towards currently serving junior marines, but the videos are available for all to see.
Usually it is a fitness type video, hosted by a different young marine in each episode. They also briefly mention quick things to be aware of in terms of policy changes (uniform, Covid, etc).
They present a pretty laid back, yet professional vibe in the videos & I can absolutely see that drawing some folks in that maybe wouldn't otherwise consider it.
I do believe the CAF is doing a pretty solid job on Instagram. I don't have Facebook, so can't comment.
In terms of recruiting videos & such, I had mentioned before that we still need to demonstrate - even in a non direct way so the snowflakes aren't overly offended - that we are still the military, and one of our jobs is to kill bad guys.
Someone pointed out, correctly so, that perhaps today's youth don't trust that the folks we are killing ARE the bad guys. It really is a new generation, and I don't mean that as in insult in this context.
They see Afghanistan and Iraq - most of them don't know the difference to be honest (in terms of the conflicts) - Libya, Syria, etc etc. and they don't have the faith that we are always the good guys. They have access to information at a pretty young age now, and they are in that hyper-opinionated age range... where they can do some research, and decide pretty quickly whether they would consider our foreign policy/operations to be on the morally just side.
It doesn't help that a lot our missions now, while quite robust, are all decently low profile. The media isn't talking about Latvia, our training mission in Iraq, our training mission in Ukraine, or our ships doing their thing.
We don't have an ethnic cleansing going on in SE Europe, and we aren't involved in any sort of counter-terror operations in Africa. The west has also completely abandoned the Rohingya people in Burma. Despite extremely detailed evidence of things I won't mention here, the west collectively doesn't give a s**t.
I think showcasing the humanitarian stuff that we do is really important in attracting more recruits, and helping to rebrand the military into the modern era. Showcase that we were amongst the first in New Orleans, Haiti, and Indonesia after the tsunami.
Show the SAR stuff we do -- parachuting out of planes to save people's lives will attract those kinds of people. Just look at every fire department's waiting list of eager recruits.
Show the high-speed stuff such as JTF2, CSOR, and the rest of SOFCOM. Showcase that they are world class, but we can't really discuss much of what they do.
We're short of pilots? I'll let an aircrew folk correct me on this -- but perhaps streamline the recruiting process, and show people an entry into the world of being a pilot/aircrew. CF-18's can still be pretty darn cool with the right footage and music.
And alas, show combat footage from Afghanistan. Be honest with the folks who may be interested in joining the combat arms. Show the little girls who were tortured with acid on their way home from school. Show schools the Taliban blew up because they don't believe in girls going to school, or anything being taught except their interpretation of the Quran. Show Malala Youself, the 15yo girl who was shot in the head on the school bus because she was vocal about wanting to be educated.
And then show some combat footage of us engaging the Taliban.
Include operations elsewhere also, such as Latvia and Ukraine.
I really do think that if we can streamline recruiting (which shouldn't be hard), streamline entry level basic courses so a person can be qualified & useful, and we revamp some of our recruiting ads & the way we reach out to young people online, we could possibly start to be viewed as a really good option.
^^ That being said, we need to streamline recruiting before any of the above. :2c:
(I know at 9 minutes it's way too long for a recruiting video, but something along these lines could be a hit. Also, some of the recent ads aren't too bad.)
(This is the one I meant to post, sorry. Same idea though.)
daftandbarmy said:I dunno, but after watching the video of Pte. Boardman I want to be a driver now, in 16 Air Assault Brigade, and kick some a$$ in that Jackal: