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Furniture said:D&B posted a couple of great examples or slick HR produced videos, but I wonder if the CAF would be better served by posting actual videos of CAF members doing their jobs, and answering questions about them. Not in the heavily edited, "cut to action" way we do it now, but single take honest conversations. Show that CAF members are real humans, not movie/videogame caricatures.
They may be turning that corner. On social media, there's been a push for Reddit-like "AMA" video chats with people from different trades. The one I saw most recently was someone in 3rd Bn R22eR, but there were NCIOPs, etc before that too.