PROBLEM: Every single one of our allies are calling out for our resources and there is no way to satisfy their requests. We can sign all the agreements, shake all the hands we want on the tarmac, and say hello in 12 different languages but until there is a project on the books, with funding, to provide transportation of those resources to our friends we are no better than the chap who leans out his car window beside a homeless beggar and wishes him success as he holds out his cup and then drives off delighted with himself for showing such compassion and understanding. Carney has had a year and so far all he has done is wear out the tires on the Airbus. I am desperately hoping that I see either pipes or track being laid linking the oil with the coast before the end of the summer.
I work with startups, as an investor and as an advisor. This is a common problem - the sequencing of developing both sales and production. In other words, having the supply to meet the demand. That means that you need to advance both simultaneously, but not necessarily symmetrically.
Finding the balance of whether to spend limited resources (mostly leadership time, and money) on building production or building sales, and in what proportion, is one of the key problem in going from scaleup to startup. Investors and stakeholders have opinions on the right approach in business, much as the Opposition, media, voters, and pundits do with the business of the country.
The demand signal is being built right now, and that is well overdue. That will require an increase in production capacity - and in this case the greatest need is the development of transportation networks to move the product to meet the increased demand.
The federal government will require significant support from stakeholders in the development of those transport networks. That means that provinces, first nations, municipalities, special interest groups, and voters all need to be convinced of the imperative. This is not a long-term, take it slow, no risk, make everyone happy and ensuring everyone gets a win type of thing. It is an immediate and close to existential need.
So now is the time to switch the preponderance of leadership time - along with a significant investment of funds - from sales to production. It is also time to make it clear to the country that this a Whole of Nation project.
That is the narrative that is needed to drive the behavioural change such that all stakeholders look beyond their own narrow self-interest.
So bring on the transcontinental railway of this generation - and sell it as such.